1. Reference Landing Page
A reference landing page is usually an SEO page that presents relevant information to the visitor. This page is typically connected to the other pages of your website in more than one area, and is spidered by the search engines. These pages are most effective if they meet the readers objectives.
2. Transactional Landing Page
A transactional landing page is typically built to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page. The goal is to immediately present only the most useful information about a product or service, and force the reader to fill out the form, capture their information, and convert them to a customer. This type of landing page is mostly utilized for Pay Per Click campaigns.