Web Analytics Consulting
Omniture SiteCatalyst & SearchCenter
Omniture Consulting / Web Analytics
If you're spending any of your marketing dollars on the internet, you're also likely using one tool or another to track visitors. Whatever the case, we recommend Omniture SiteCatalyst & SearchCenter to all of our clients. Either one of these solutions will provide a fast, effective method of analyzing how well you are spending your money and how optimized your efforts are.
Whats the difference between Omniture & Google Analytics?
ALOT. While we can't go over each and every difference, we can tell you that Omniture is seemingly more complex and allows for much more customization. However, Google has become a very comprehensive analytics tool and obviously wants to keep everyone in the "Google" family by offering solutions that are more useful than their counterparts. The major difference is cost. Google is free. Omniture may cost $30,000 per year.
Which is best for my company?
If you're a an attorney running a small, solo practice, you probably don't need anything beyond the typical Google Analytics setup. Conversely, if you are a large organization selling many products OR run a website where conversions are deeply contingent upon user experience, a more thorough Analytics setup would be recommended and both Google Analytics or Omniture would do the trick.
Omniture / Google Analytics Services Offered:
- Omniture Implementation (priority on your strategy, KPI's, user experience goals and conversions)
- Omniture Dashboards and Reporting (custom dashboards and reporting systems)
- Google Analytics Filters/Conversions (setup and implementation of filters and conversion tracking)
- Google Analytics Dashboards and Reporting (again, custom dashboards and reporting systems)