What is a press release?
A press release is a public announcement written with the intent of achieving free publicity from the media. A great press release needs to be "newsworthy". Announcing a new product, service, something controversial or crazy is ideal. If you run a press release with advertisements, it will be thrown in the garbage ... it MUST be "newsworthy" to be effective.
Go after media exposure to increase...
A regular press release may get views. People may read them. Our optimized press release services guarantee a few things. We search engine optimize each press release to be readable, interesting, and most importantly, search engine friendly. The purpose of a well optimized press release is to get views, be read, and picked up by search engines. The search engines see this article pointing back to your website, and distributes page rank. You will also receive traffic from the press release as each link inside the PR is clickable and links back to you.
At Qualified Impressions we don't consider the new eco-friendly paper towels in the restrooms to be news worthy enough to report on. We're more interested in breaking the story of how your firm just beat the living daylights out of the previous quarter's numbers, your new strategy, your new line of products, or your newfound popularity thanks to entrusting your search engine optimization to us.
We write our press releases in a professional, understandable tone, after doing keyword research and seeing what your news will compete with on the open market. If there is something you want your customers and potential customers to know about that's going on within your company, we are the ones to saddle with the responsibility of delivering the news. Our press releases are concise, distributable, and enticing. And remember, a PR firm might only look to get you PR but an seo company is typically looking to get you PR and improve your site rankings through press release distributions.