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Pay Per Click Advertising

Drive traffic immediately. Pay as you go system.

Pay Per Click Advertising Service

Pay Per Click is a "pay as you go" system. You only pay when someone clicks on your advertisement. Pay per click advertising and marketing is a search engine marketing tool that requires you to pay every time someone clicks to your website from an ad you've placed in a search engine's results.

By 2010, online marketers will spend $7 billion dollars on PPC advertising (Jupiter Research). PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it's critical to have an effective pay per click management strategy in place.

Pay Per Click is a great way to drive traffic immediately, test your market, test your keywords, and provides the data needed to optimize your natural/seo campaign as well.

Discovery
Discovery is a large part of both Paid and Natural search marketing campaigns. Along the way, we discover data and keywords that help us improve both campaigns. We use the paid data to improve natural search engine placement campaign and vise versa.

The Qualified Impressions Pay Per Click Service includes...

  • Pay Per Click Account setup
  • Ad-groups setup
  • Campaign setup
  • Keyword research
  • Competitive research
  • Ad creation
  • Landing page identification
  • Bid management
  • Product and service segmentation
  • Negative keyword analysis
  • Geo Targeting
  • Creative testing: a/b testing, new landing pages, and other recommendations
  • Ongoing keyword research support
  • Ongoing ad support
  • Ongoing ROI analysis per keyword and campaign
  • Full reporting

Next Steps