Social Media Marketing

Facebook Marketing. Google Plus One Marketing. YouTube Video Marketing.

Facebook Pages Marketing

Facebook is an amazing way to communicate with your customers. Finding a way to integrate Facebook into your sales cycle is key. FB is a great way to engage current customers and build new ones. Your customers friends will become your friends. Your customers will spread the word about your particular product or service. If used effectively, Facebook business pages and Facebook adverts can be extremely profitable. The trick is finding a creative way for your customers to engage your Facebook page and that's where we can help.

Google Plus One Marketing

Google+ and Google plus one buttons are also an amazing way to expand your targeted advertising. The way Google plus one button's work is this. You place a widget on your website. Your customer is logged into Google / Gmail and is navigating around your website. You find a creative way to have them "+1" your website. Now, every contact in that customers Google address book can see the website they have +1'd. The customer is effectively sharing your website with everyone they are connected to on Gmail. Your reach becomes exponential with each +1.

Some also say having genuine +1's may have an impact on your organic placement. There have been no formal case studies published at this point but we do believe it's possible that the Google +1 has some weight in the organic listing process.

As with Facebook advertising, the trick is to find a creative way to utilize the +1 button and that's where we can help.

YouTube Video Media Optimization

Video is an increasingly popular online marketing tool. Video marketing is a great way to effectively communicate your product or service, the value of any, and the benefits within the shortest possible time. There's nothing that comes close to the effectiveness and power of a well designed video message. The right video can land you thousands of viewers and positive brand awareness.

One major benefit of video marketing is the play on optimization. Google will index and display your video within the natural keyword search area.

Video Optimization Benefits

Video Optimization Example

To better understand this concept, go to www.google.com and search for SpeechEasy. Click to the second page of the results. You will see several videos both submitted and optimized for SpeechEasy's Stuttering Device.

How Can This Help Me

Before anyone makes the decision to buy a product or service, they will most likely search around on the net to read about your reputation. Using SpeechEasy as a prime example, those who stutter may research SpeechEasy's reputation on Google. They will find these videos proving the stuttering device has worked for THOUSANDS of people around the world. This will add to your product's or service's credibility. By adding credibility, it will improve the chance of visitors/searchers buying into your product or service.

Contact us to find out how we can help you execute successful video optimization campaigns.

Next Steps